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A role of luxury resale in sustainability

A role of luxury resale in sustainability

The COVID-19 pandemic has been the greatest impetus in our concept of ownership, which, in turn, increased the importance of slow fashion. Resale and P2P marketplaces such as Depop, Vinted, The RealReal, Poshmark make shopping and selling pre-owned items more affordable for everyone.

How can it influence our environmental impact?

The fashion industry produces huge amounts of waste, nearly 85% of all textiles go to the dump each year. Fashion labels keep making more clothes to feed an appetite for constant newness that they've helped create. The necessity of creation every time a new collection requires a dramatic amount of resources and churning out pollution. Groups such as the United Nations Economic Commission for Europe already sounded an alarm over the environmental consequences.

McKinsey and Business of Fashion mentioned that more and more consumers turning to resale, and sometimes rental fashion. All these driven by much more accessible prices and environmental benefits.

It is easier than ever to indulge our passion for fashion without leaving a massive carbon footprint behind.

Let's have a look at what would happen if everyone bought one item used instead of new this year?

what would happen if everyone bought one item used instead of new this year
image: honeyloveclub

According to thredUP, the impact of resale industry on decreasing environmental footprint is enormous.

If everyone bought one used item instead of a new one, it would save nearly would save 2700 tones of CO2 generated by the production of new garments, which is just the same as 66 million threes! With 95 billion liters of water 138 million people could drink water for 1 year if we take into account that a normal person drinks around 688 liters a year. And in the end, 223 million kilograms of waste could help to reproduce 37 million T-Shirts. Normally, with 1 kg of materials, you can produce 6-7 t-shirts.

To conclude, shifting away from buying a continuous number of clothes towards buying items of quality with resale value, is the next step to combat greenhouse gases and emphasize conscious consumption.

Reusing and recycling helps reduce our environmental impact ☘️

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