From the latest news, French luxury clothing brand Balenciaga has released its first-ever virtual collection for Fortnite.
On September 20th, 2021, Fortnite players have become fashion icons, signature items from the new Balenciaga collection and accessories will be available to purchase directly in the video game.
The virtual collection includes backpacks, Triple S sneakers, hoodies, shirts, jackets, and some of them have Fortnite e Balenciaga logos.
Fortnite players can access all in-game garments in the online merchandise store and a real-life collection is available on Balenciaga’s website.
After several attempts, Gaming x Fashion is not a particular situation anymore. More and more luxury fashion houses are collaborations with games in a unique manner we could not even imagine before. This is a completely new way for players to express themselves creatively and experiment with luxury fashion brands.
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