An extensive capsule featuring more than 50 pieces and digital arts.
Balmain and Barbie have unveiled their new partnership spanning physical fashion and digital art. Featuring the new French style in the ready-to-wear collection accounting for over 50 pieces and exclusive NFTs.
Having Barbie in my Balmain army, making a collection inspired by her where there are no boy clothes or girl clothes, is my small revenge,” said Olivier Rousteing, the creative director of Balmain. “I think Barbie represents a joyful dream world. There’s nothing wrong with a dream. But let’s push the dream and not dream of the 1950s or 1960s, but 2022. For me, it’s a lot more than just a commercial project. It’s very emotional.
Oliver told NYC times
The collaboration marks Barbie’s debut in digital art and celebrates her 62 birthday. Three pieces of the NFT collection features Ken and Barbie avatars dressed in Balmain apparel and each art will come with a brand-inspired set in similar to the doll size.
Bidding for the Balmain x Barbie NFTs began today, January 11, on the Mattel Creations website. The ready-to-wear and accessories collection will come in a few days, on January 13, at all Balmain stores, Balmain’s website, and Mattel Creations’ website.
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