Understanding trends and optimizing them for key customers have been core requirements of Farfetch for many years. As it is always trying to be more digitally developed than traditional fashion houses, the retailer giant came up with an unforgettable experience.
Last month, Farfetch merged fashion with technology for the release of 10 Burberry's new Olympia bags. Launching only via the online retailer’s platform, the release was supported with an immersive 3D experience. The online retail giant created an innovative 3D experience, allowing customers to view Burberry's new bag collection in a full 360-degree view.
Check out some of the collection pieces and assess the Virtual Experience now at Farfetch.
HONEY is a women-led digital fashion studio founded in 2021. We specialise in fashion design and animation for metaverses, digitalisation of physical collections, and fashion NFT creation.