Brands are taking creativity to another level by blending real-world storytelling with the limitless possibilities of computer-generated imagery (CGI). No longer constrained by the laws of physics, CGI is allowing brands to craft hyper-realistic campaigns that dazzle and engage audiences. The rise of CGI is more than just a technical feat—it's a movement that's reshaping the landscape of digital marketing by offering surreal experiences that go viral, capture the imagination, and drive massive engagement.
Jacquemus, the French luxury brand known for its whimsical approach to fashion, is a standout in this CGI revolution. Their campaign featuring tiny purses-turned-vehicles zooming through the streets of Paris wasn't just an ad—it was a surreal fantasy brought to life. This 3D masterpiece garnered over 48 million views on Instagram, proving that audiences are hungry for eye-popping, larger-than-life visuals.
The brilliance of the campaign lies not only in its visual appeal but also in its shareability—CGI allows brands like Jacquemus to turn everyday items into jaw-dropping spectacles that leave audiences craving more.
Other brands are following suit, creating unforgettable CGI-driven ads that bring an element of playful magic to the mundane. L'oreal Paris transformed the streets with a massive lipstick mural. They invite everyone to buckle up and get ready to make a statement with their Infaillible Matte Resistance liquid lipstick! These campaigns are engineered for virality, using quirky, head-turning visuals to fuel social media engagement.
Let’s take a closer look at how brands are tapping into the incredible potential of CGI in their advertising. From the excitement of launching new products to promoting events or giving a fresh twist to ongoing campaigns, CGI brings a unique flair that captures our attention.
Victoria Beckham
Pandora
CHIMI
But how do brands create such vivid, imaginative content? It’s all about the 3D tools that bring these campaigns to life. From product demos to immersive storytelling, brands use advanced CGI techniques to go beyond traditional filmmaking and photography. With CGI, product launches can involve fantastical scenarios that would be impossible in real life, allowing brands to deliver content that sparks curiosity and delight.
As brands continue to harness CGI to break the mold, they are crafting new pathways for consumer engagement—blurring the lines between reality, fantasy, and marketing. And in today’s social media-driven world, CGI isn't just a tool—it's the key to capturing attention in a saturated market.
