With the capabilities of AI at their fingertips, brands can now craft experiences that reflect the diverse narratives of their consumers, forging connections that are both authentic and unforgettable. As we step into this exhilarating new frontier, the art of storytelling is poised for a reawakening where brands should communicate their narratives that resonate deeply. This transformative power not only shapes perceptions but also inspires unwavering loyalty, redefining the landscape of consumer engagement in truly profound ways.
Let’s dive into some of the best marketing campaigns made with AI in recent years, showcasing how this technology has revolutionized the way brands connect with their audiences and tell their stories.
GUERLAIN
In 2023, to mark the 170th anniversary of the Bee Bottle, Guerlain unveiled a groundbreaking AI-driven marketing campaign. The brand developed a custom AI model to curate an imaginative digital exhibition that explores the evolution of the Bee Bottle from its origins in 1853 to a visionary future in 2193.
Mango
Mango has launched its first AI-generated campaign, developed by various internal teams, including design, art, styling, and AI training. The campaign features a brunette model showcasing ten garments designed with AI assistance. The process began with real photos of each piece, which were used to train a generative AI model that positioned the garments on the model. The final images were then selected, retouched, and edited by Mango's art team for editorial quality.
ETRO
Italian luxury brand ETRO revealed its advertising campaign inspired by the theme of Nowhere. The SS24 Campaign showcases imaginative scenes created by Creative Director Marco De Vincenzo in collaboration with digital artist Silvia Badalotti.
Casablanca
Casablanca Paris has unveiled an entirely AI-generated campaign last year. Embracing the metaverse, Creative Director Charaf Tajer collaborated with British photographer and AI artist Luke Nugent to craft dreamy visuals that capture the retro-futurist essence of the brand’s ‘Future Optimisto’ collection.
Prada
Prada, the luxury fashion and beauty brand, has integrated artificial intelligence into its fragrance campaign last year. This initiative explores the interplay between visual perception and photographic illusion, presenting fresh interpretations of five of the brand’s top-selling fragrances: Prada Paradoxe, Luna Rossa Ocean, Infusion d’Iris, L’Homme, and Amber Femme.
Maison Valentino
Maison Valentino has announced its Essentials menswear line that was accompanied by a campaign shot entirely with AI technology, highlighting the intersection of artificial intelligence and fashion. The imagery celebrates our relationship with technology and its transformative potential.
At HONEY, we’re here to help you design an outstanding campaign that connects deeply with your audience, maximizing your resources. Our strategies enhance social media algorithms, where we blur the lines between reality and perception. Let’s make your vision come to life!
