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Gucci announced a partnership with digital collectibles creator Superplastic.

The collaboration titled SUPERGUCCI, is set to release a limited collection of NFTs in 250 pieces on 1 February. The artworks combine Gucci’s iconic design motifs with symbols of SUPERPLASTIC which are perfectly merging together as a result of collaborative work between creative director Alessandro Michele and virtual artists Janky and Guggimon.

Coming in a three-part series, the first drop of only 10 NFT pieces will be sold with an exclusive white ceramic SUPERGUCCI SuperJanky sculpture.

While clear details of the brief-taking partnership have not yet been revealed, the digital realm of Gucci extends and we might expect further collaborations for the NFT collections.

For those unfamiliar, Superplastic is a co-creative project between two virtual figures – Janky and Guggimo, which previously has partnered with Fortnite, Gorillaz, and many more.

Head to our Telegram channel to be the first one to know about the upcoming details of this collaboration.

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