3D technology is reshaping the way we connect with brands, making shopping an exciting adventure rather than a mundane chore. Picture this: you’re scrolling through your favorite fashion app, and with a simple tap, you can virtually try on a stunning dress or a bold new lipstick shade. This immersive experience allows you to see how items look on you in real time, making it easier to find that perfect fit or color that speaks to your style.
But it’s not just about enhancing the shopping experience. 3D technology enables brands to personalize their offerings. Customers can get tailored recommendations that consider their unique preferences, making each interaction feel special. This level of attention creates a connection that resonates deeply, turning a simple transaction into a memorable moment.
Creating digital showrooms can turn online shopping into an interactive experience, inviting customers to explore collections in a whole new light. And let’s not forget the power of social media—brands can share engaging 3D content that draws people in and keeps them coming back for more.
For brands eager to explore the world of 3D technology, the journey is more accessible than it may appear. Embracing this innovation goes beyond staying on-trend; it’s about building authentic connections with consumers. As fashion and beauty brands incorporate 3D elements into their offerings, they aren’t just selling products—they're creating immersive journeys that engage and inspire. At HONEY, we’re here to help you design experiences that truly resonate with your target audience.
Let’s take a look at how different brands are embracing technology today with some impressive solutions from the last few years.
Balenciaga Skigame
Balenciaga elevated winter sports by launching their inaugural skiwear collection with the introduction of the maison's very own skiing simulator. This innovative and immersive gaming experience lets players around the globe virtually explore Balenciaga's winter sport designs, which include cutting-edge ready-to-wear pieces, protective accessories, snow equipment, and athletic gear, all while navigating thrilling virtual slopes.
Tommy Hilfiger's Parallel collection
As part of the campaign, the brand launched a collection of digital outfits for avatars, inspired by garments available in Tommy Hilfiger stores, on their website, and through other retailers. Consumers can preview these outfits on pre-created Ready Player Me avatars, showcasing styles that mirror the real-life ensembles featured on Tommy Hilfiger's online store.
OTB Group Digital Product Passports
OTB has introduced digital certificates of authenticity for luxury products from Maison Margiela, Marni, and Jil Sander. Each digital certificate of authenticity is created on the blockchain using a private-permissioned no-code smart contract editor, along with an NFC tag embedded in the products. This tool allows customers to easily access information by tapping the tag, ensuring greater transparency, enabling a new range of services, and guaranteeing the product's value over time, while also making counterfeiting impossible.
L’Oreal Paris Virtual Try On tools
L’Oreal Paris presents cutting-edge technology designed to help customers select the best products for their needs. Users can use their phone or computer cameras to preview over 100 shades of makeup and hair colors with the new augmented reality try-on tools. Additionally, L’Oréal Paris offers a tailored skincare routine through its online skin analysis tool, Skin Genius, which is powered by AI and backed by dermatologists. Customers are encouraged to start experimenting now to discover the best products for themselves.
Connect with us today for a personalized consultation on the ideal marketing strategy for your brand. At HONEY, we’re here to listen first—understanding your goals, your budget, and what matters most to you. Let’s make your vision come alive, step by step.
