Louis Vuitton Is releasing a mobile game Louis: The Game in celebration of Its Founder’s 200th Birthday.
Louis: The Game based on a journey through the Louis Vuitton's history lead by the brand's mascot Vivien. The fashion house will begin celebrations on 4 August, honoring 200 years after founder's birth. On the same day, the mobile game will be avaliable for iOS and Android users.
According to WWD, it will also feature "embedded NFTs", however nothing confirmed yet.
Already in 2020, Michael Burke, chairman and chief executive officer of Vuitton, mentioned the importance of digitalisation for the future of the company. On the interview for FT, he said:
When done properly, that’s what a live show does — it takes risks and does things that are new.
Louis Vuitton vision is clear enough, and accordong to press-releases, we can expect more simillar collaborations in the nearest feature. Video games and esports have become key to connect with millenials and Gen-Z across the world, and luxury fashion brands are diving into it. Check out top 3 collaborations between luxury fashion and the video gaming industry.
Besides Louis: The Game, Louis Vuitton will release a new documentary, Looking for Louis, and showcase of its iconic trunks for the glorification of the founder.