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Virtual Influencers: who are they?

Computer generated virtual influencers and their creators.

Virtual influencer Lil Miquela

The sustainability pressures on the fashion industry push digitalization in all its aspects. In current times, fashion's digital transformation in design, manufacturing and distribution is necessary, rather than optional.


Already every step in the production process is affected, and fashion brands are trying to capture every opportunity of this major shift. For example, designers are working in 3D software to virtually illustrate the garment and fit all patterns and zippers. The files are then passed to the factory as 3D files, hence the finalization and the sampling do not require time-consuming development. Furthermore, potential buyers hereafter can view all details of digital cloth in a virtual showroom before the actual purchasing decision.


While we are still many years before we can see robots in our daily life, social media is already the place where H2R (Human 2 Robot) interactions are rapidly growing. Thanks to radical developments in science, engineering and artificial intelligence, Virtual Influencers are a new wave of online personalities.


Who are Virtual Influencers?


Virtual influencers or CGI influencers are graphically designed 3D avatars that have a social media account with human personalities and real behavior. Starting from 2018, they are becoming more and more a real force to be implemented within the influencer marketing industry.


How do they work?

 

Behind every Virtual Influencer are mostly tech-savvy individuals with an eye on creativity. The creators are responsible for every step which a computer generated influencer does: the way they look, the brands they dress, and how they act.


Sometimes, it may require whole teams to work on the project and manage the accounts because the human power of one person is not enough anymore. For example, Lil Maquela - one of the most followed Instagram Virtual Influencer - is actually also a singer. You can find her latest videos on the official YouTube channel.

 

To conclude, Virtual influencers can basically do anything that human influencers can do, but with more control and engagement.

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